The Cadbury Milk Tray Man surprised volunteers at Dewsbury & District Hospital last week, as he dropped by for a special visit to the Trust’s on-site store and café.
Voluntary Services Co-ordinator Heather Walker was the lucky winner of a retailer-exclusive competition run by Cadbury, of which the prize was time with the brand’s enigmatic hero. Retailers were asked to provide full details of how they would utilise the Cadbury Milk Tray Man’s time in their store or in the community and the judging panel were blown away by Heather’s entry.
Not only did she highlight the dedication of the team of volunteers, but also showcased various feedback from patients and family members on the positive impact the café has had on their hospital visits.
Heather said: “I was over the moon to find out that I had won the competition, and it was really unexpected. Our store and cafe volunteers are incredibly committed and I thought they deserved an exciting surprise! Patrick has been so kind, thoughtful and charming, and has definitely brought some joy to everyone here.”
The event forms part of an exciting year for the new Milk Tray Man. Following a nationwide search which saw over 20,000 applications, Cadbury revealed 39-year-old Liverpool firefighter Patrick McBride as the new face of its much-loved brand.
Since then, Patrick has starred in a brand new TV advert and appeared at a range of events across the UK – with a trip to Dewsbury & District Hospital no exception! He spent time autographing his signature calling cards, chatting to visitors and giving away complimentary boxes of Cadbury Milk Tray.