Spreading the word about the first services open at new Pontefract Hospital
13 January 2010
A series of bus adverts have been launched this week (11 January 2010) to raise awareness of the first services to open in the brand new Pontefract Hospital.
The adverts are part of a wider campaign to let people know that the long-awaited facility has opened its doors and feature patients, visitors and staff. Local people can also expect new and improved information on the Trust website as well as magazines and posters across the community next week. And radio adverts are also scheduled for later in the month.
The ads, featuring on Arriva buses across Pontefract, Castleford and Wakefield, remind people of what they can expect at the hospital. There are three versions featuring staff, patients and visitors who are benefiting from the new building including a Pontefract nurse with her granddaughter, a Pontefract volunteer guide and a local family.
Kathryn Corbett, 30, from Pontefract, is mum to two year old twins Thomas and Isabel. Thomas regularly uses the children’s therapy services at Pontefract and he features on one of the adverts with his mum and sister.
Kathryn said: “We come to Pontefract Hospital every week so the environment is really important. The new hospital is really great – and so much better than before.
“It almost doesn’t feel like a hospital as it’s really welcoming. And it’s great that it’s been designed with everything in one place which makes things so much easier. Until people need to go to hospital, they just don’t realise how important this is and I think we’re really lucky to have the new hospital on our doorstep.”
Julia Squire, chief executive of the Trust, added: “Patients are benefiting from new and improved facilities to offer the best possible care in the best possible environment. They will not only benefit from state-of-the-art modern facilities but will have faster access to their care and treatment because the new building has been designed to accommodate the latest technology and innovations in healthcare.”
Notes to editors:
- The first service to open last week was the outpatient rehabilitation institute for physiotherapy and occupational therapy which includes a large, modern new gym with more space for classes and additional treatment rooms for patients that need physiotherapy or occupational therapy. Twenty six patients used the services on the first day despite the adverse weather.
- From 11 January 2010, patients also started accessing services in specialist and general outpatients, the Children’s Centre, the cardio respiratory investigations unit, haematology day unit, pain clinic, pharmacy and blood tests.
- By the end of the month, stroke and orthopaedic patients that need inpatient rehabilitation will also be cared for in the new building and for the first time ever from April 2010, Pontefract patients will have access to local renal dialysis and a MRI scanning service. In the spring, the brand new midwife-led maternity unit and the combined scoping unit will also open.
- Each of the outpatient services in the new Pontefract Hospital will offer much improved modern facilities including bigger, purpose-built consulting and treatment rooms, dedicated waiting areas and receptions as well as the latest equipment and technology to support patient care and rehabilitation.
- Patients staying overnight will have access to more ensuite accommodation and single rooms to enhance privacy and dignity and a new day room and dining area to aid their recovery.
- All patients and visitors will benefit from a new relaxing environment with bright light courtyards and landscaped garden areas as well as the new ‘Street Café’ for dining and refreshments.
- At Pontefract, the first services open this month, with the remainder of hospital services opening in January 2011 when the new Wakefield hospital will also be fully open. At Pontefract, these remaining services include medical assessment beds in the clinical decision unit, short-stay surgery, theatres and A&E (emergency department).
- Alongside the excellent modern hospital in Dewsbury, the new state-of-the-art Pontefract and Wakefield hospitals will help transform local patient care. When the new hospitals are fully open, the new Wakefield Hospital will provide comprehensive care for all patients, including the most seriously ill, with the focus of the new Pontefract Hospital on the majority of hospital patients who are less seriously ill. The majority of hospital care will continue to be provided locally and there are also plans to introduce new services.
- Since we started building the new hospitals, we have also seen greater investment in developing more services in the local community to complement the new hospitals. Over £12 million has been spent since 2007 to provide more choice and more services closer to home.
Issued by Emma Scales